Ridgeline Estate · Napa Valley
Wine club churn radar
Recurring revenue is the whole game. These members show cancellation signals before they cancel — intervene while it still costs you a phone call.
Active club members
1,284
Across 3 tiers
Members at risk
118
Risk score above 55%
MRR at risk
$12,940
Next two shipment cycles
Saves this quarter
41
$5,265 retained
⚠️ Members at risk
Refreshed 6:00 AM| Member | Tier | Risk | Reason | Monthly value | Action |
|---|---|---|---|---|---|
| Sarah Thompson Sacramento, CA | None | 87% | No engagement in 60 days | $89 | |
| Mike Donnelly Reno, NV | Cellar Club | 72% | Skipped shipment | $145 | |
| Lisa Park San Francisco, CA | None | 68% | Declining purchases | $76 | |
| Tom Becker Sacramento, CA | Estate Club | 61% | Email inactivity | $110 | |
| John Alvarez Napa, CA | Reserve Club | 58% | 112 days since purchase | $165 |
34 members
Skipped shipment
Modification offers recover 68% of skips when sent within 5 days.
52 members
Engagement decay
No opens or visits in 60 days is the strongest single churn signal.
32 members
Purchase gap
Over 100 days since last purchase doubles cancellation odds.